International business is all business transactions and the private sector and the government on the participation of two or more countries. Why should we be interested in studying international business? The simplest answer is that international trade has a significant and growing part of total activity in the world. Today, almost every company, large or small, are affected by global events and competition because most sell their products and / or secure suppliers from foreign countries and / or competition with products and services from abroad.
Most companies that engage in some form of international trade in exports and imports than any other kind of business transaction involved. Most experts in international politics argue that exporting is a logical process with a natural structure, which is seen primarily as a method of understanding the environment of the destination, with the appropriate marketing mix, developing a marketing plan for the Use of the mixture, the implementation of a plan through a strategy and finally with a control method to ensure that the strategy pursued is based. This export is regularly reviewed and evaluated and changes made to the use of the mixture, the market trends that reflect the impact on competitiveness. This view also appears that much of the associated theory of international trade companies, based internationally, and have global ambitions suggest to change often depending on the specific requirements of each country.
Another central theme is the growth of the company and the importance of networking and interaction. This view is examined, how to interact with companies and organizations, and thus connect with each other to obtain an economic advantage on world markets. The network may use subcontractors or similar products, equities research and development costs or the government of the same. It is clear that if companies make a trading bloc without internal barriers, but that it really their own networks. Cooperation in the aerospace, automotive and mechanical engineering have supported the development of a country or a group of prospects of countries according to their own internal market network. This network and interaction approach to internationalization shows the substance to be able to decide how to operate a global network players to influence or interact.
For example, a very important market that the network in the Middle East. Middle East countries are rich, diverse markets, with a dynamic and diverse cultural heritage. This means that, although there is a process of harmonization in recent years, there are some differences. Instead of business, the easier as a result, we need to be recognized by the regulations and the need for these countries must restructure their entry into the world market, performing any kind of business can be very complex. We must not forget that the Middle East have an average low-income and want to recognize their cultural differences. These companies have recognized these facts or have a good chance to develop in order to enter into a successful marketing strategy to their needs. Fortunately, some companies have recognized the important differences and reacted adequately when strategic decisions pending, with respect to their penetration of these markets.
Source: http://www.voteforrealchange.org/understanding-the-importance-of-international-business
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