Today's Tip : Why your business should be online? | OnlineProject ...

Written by Majid Azar// February 19, 2012// Comment Off// Online Marketing Tips//

If you are using a FREE email system either from your ISP (Internet Service Provider) or a search engine like Google, Yahoo or MSN, you?ve got to stop using them!
The first part of your email is the name that represents you and the second part should represent your business not your ISP or any other email provider. This is another way of advertising for them, so why don?t you use that to your advantage and advertise your own business instead.
You?re most likely imagining that this is an expensive option, while that is simply not true. Your email will get your brand out there and become an advertising tool for your business too.
Another down fall in using the email system through an ISP or search engine is that if you want to change ISP due to a better offer coming from another ISP, your email address will need to change preventing all your existing clients having access to you. These clients won?t know your new email address and this process can happen over and over again. The option of having your own email system is very cheap and a more sensible method of choice.
As I mentioned above each email consist of two major parts, first your name, then your business name, to get yourname@yourbusiness.com all you need a registered website. You don?t even need a hosting or functioning website, although it is highly recommended to have a web site even if it only consists of one page.
In today?s business world, websites have become an essential part of any business. Regardless of what industry you are in or what sort of services or products you offer, if you need a business card then you certainly need a website too.
A website can be as simple as your business card to allow your clients to find you online in order to be able to email, fax or call you!
We recognised the need for access to business information online and so we set up our website with as a Business Directory to make it available to all your future clients. This site allows much easier and quicker searches.
There are 3 things you need to understand before you do anything about your site.
Firstly, you need to register a website name. A simple name that does not need an explanation is a start! Like our site, our brand is My Business Central.
I highly suggest that you buy your domain name under your business name or brand to establish your presence online and also buy a second domain as an alias domain if your business name does not explain your business functionality.
To Register a Domain Name we suggest following domain registrations:
Australian Domain Registration is an Australian Owned business that provides all it services online internationally.

Secondly, after registering your domain name, you have two choices:

1. Get an email hosting package that allows you not to have to worry about hosting your website, design or developing it.
2. Get a web site hosting package. In simple words, if we assume your website is a poster, then you need to hire a stand to put it up to advertise your business.

So hosting is your stand or billboard.
Now its very important that your choose the right hosting company. There are always going to be cheap hosting options available that you can find them online. The problem you face here is you only get what you pay for and for such a cheap price they offer a cheap service too. Usually those hosting companies are on some ones computer at their house and they just want to make some money.
You need to know that you are getting a secure, reliable domain for the money you pay but unfortunately they can not offer you any!
We suggest the following companies.
iDomain Central is an Australian Owned business that provides all it services online internationally.

Thirdly, after your registration and hosting, you need to design your site and content.
As I used in the example before, your website is there to highlight your poster. The content should include things such as what you like to look like (web design), a little bit about the business and what it offers and general information that promotes the business too.
There are many ways of designing and developing your site:

1. Get a templates package offered by most registration and hosting companies.

2. Get a professional web designer to do this task for you. You can do this in two different ways

3. You can either go to your local web designing companies, which can unfortunately be expensive yet high quality and you are dealing with someone speaking english very well.

4. Or simply outsource it and get someone overseas to do it for you in less than a week for almost a 10^th of what it would cost you locally. However you may not get your site completed on the time frame you expected.

If you live in Melbourne, Australia and you would like a professional web design, then you should contact iWebsite Master . You can contact them by visiting their site http://www.iwebsitemaster.com.au make a booking with one of their consultants and let them do the work for you.

Source: http://www.onlineproject.com.au/todays-tip-why-your-business-should-be-online/

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